Here is why features like Amazon Pay Later, are much-needed in the E-commerce industry of Pakistan

Talha Asghar

The future of e-commerce in Pakistan can be promising. In fact, it is already booming. A lot of businesses are available online. But the main challenge that e-commerce stores face is cart abandonment. People just don’t seem to trust online businesses yet. They are still hesitant to make a full payment online. Even though they can pay at the doorstep, many fear that they will receive a broken product or non-functional one, and by the time, they will open the parcel, the rider has fled with their money. To eradicate such fears or insecurities, Pakistan’s e-commerce industry needs features like Amazon Pay Later. The wrong or incomplete orders actually create a negative e-commerce impact on Pakistan’s economy. The new feature from Amazon allows the customer to make the payment next month, without putting unwanted burden on their wallet. Such features can definitely upscale online shopping experiences for the nation and boost e-commerce in the country as well. Do you face such challenges while running an e-commerce store in Pakistan?

04:46 PM 10 May, 2023